Recent Release | 28 Feb 2022

European Tourism 2022: Trends and Prospects (Q4/2021)

Tourism Consulting Team

Tourism Economics

The emergence of the Omicron variant at the year-end, and record-breaking infection rates, brought back mobility restrictions which paused recovery.

2021 data informs estimates of a 62% decrease in tourist arrivals to Europe over 2019 levels, although final data are not yet available. Economic recovery is expected to continue in 2022, but Omicron means growth will be slightly more subdued, at least for the first quarter.

The travel outlook for Europe remains positive, with demand projected to be just 20% below pre-pandemic levels in 2022, fuelled by domestic and intra-European travel demand. Domestic travel is expected to exceed pre-pandemic peaks this year, while rapid intra-regional demand will drive improvement in international.

About the team

Our consulting team at Tourism Economics are the world’s leading analysts of the global tourism and travel sector. They combine their expert insight with our state-of-the-art economic models and tools to answer the crucial questions facing our clients. Lead consultants on the project were:

Dave Goodger

Managing Director, EMEA, Tourism Economics

+44 (0) 1865 268 928

Dave Goodger

Managing Director, EMEA, Tourism Economics

London, United Kingdom

David Goodger is Managing Director, EMEA, Tourism Economics. He has been instrumental in developing the global model of tourism flows and spending, which covers 185 origins and destinations, and he continues to manage regular forecast updates. He also maintains an active role in new product development and consultancy work.

David Goodger is a Director within Tourism Economics and primarily concentrates on tourism demand forecasting and market sizing. He has also taken an active role in further model development for specific purposes, with an emphasis on examining the economic contributions of particular sectors and the impact of different policies. He has conducted a groundbreaking analysis of the business travel sector for the WTTC and the US Travel Association which estimates the return on investment of corporate spending on travel and he has developed models to define destination marketing allocations.

Since joining Oxford Economics in 2000, David Goodger has been involved in a wide range of forecasting and modelling activities. He has been part of the macroeconomic forecasting and the industrial forecasting teams contributing to both regular reports and specific client studies as well as assisting in the development of detailed forecasting and simulation models.

David was educated at the University of Bristol, England, where he gained a first-class degree in Economics with Statistics; and at the London School of Economics and Political Science, England, where he graduated with an MSc in Econometrics and Mathematical Economics.

Related Services

Post

Zalando’s Economic Impact on the European Economy

Oxford Economics was commissioned by Zalando to produce an assessment of the company’s economic impact. The report, “The Economic Impact of Zalando in Europe” highlights Zalando's significant contributions to the European economy in 2023.

Find Out More

Post

The Economic Impact of the British Army

This study, commissioned by the British Army, assesses both the long-term contribution the organisation makes to the UK's productive capacity and its UK economic footprint in 2023/24.

Find Out More

Post

Economic Impact of Virgin River Season Five in British Columbia

This study, commissioned by the Motion Picture Association (MPA) – Canada, focuses on the production of the fifth season of the show "Virgin River", and analyzes its total economic impact in British Columbia in 2022. The study also considers the wider impact of the show by boosting film-induced tourism and promoting the local film industry.

Find Out More