Consulting Report | 06 Feb 2024
Diageo’s Economic Impact in Europe
Diageo commissioned Oxford Economics to produce an assessment of its economic impact across Europe in 2022. This illustrated the company’s large economic footprint, which supported a significant number of jobs throughout its value chain.
Diageo is a global leader in premium drinks. Amongst its more than 200 brands are some of the most recognisable drinks in the world, including Johnnie Walker, Smirnoff, Tanqueray, and Guinness. One in every 20 alcoholic beverages sold globally is a Diageo product.
This report analyses Diageo’s economic footprint in Europe, its historical home, where many of its brands originated and Diageo itself was formed in 1997. It found that Diageo’s ‘grain to gate’ operations supported a €10.5 billion contribution to EU27+ GDP, 84,500 full time jobs, and €6.1 billion in tax revenue.
To download the report, please click here.
The experts behind the research
Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. The lead consultants on this project were:
Matthew Tinsley
Lead Economist
Pete Collins
Director, Economic Consulting
Jake Kuyer
Associate Director
Tags:
Related Posts
Zalando’s Economic Impact on the European Economy
Oxford Economics was commissioned by Zalando to produce an assessment of the company’s economic impact. The report, “The Economic Impact of Zalando in Europe” highlights Zalando's significant contributions to the European economy in 2023.
Find Out More
The Economic Impact of the British Army
This study, commissioned by the British Army, assesses both the long-term contribution the organisation makes to the UK's productive capacity and its UK economic footprint in 2023/24.
Find Out More
Economic Impact of Virgin River Season Five in British Columbia
This study, commissioned by the Motion Picture Association (MPA) – Canada, focuses on the production of the fifth season of the show "Virgin River", and analyzes its total economic impact in British Columbia in 2022. The study also considers the wider impact of the show by boosting film-induced tourism and promoting the local film industry.
Find Out More
The rise of experiences in APAC travel: an assessment of Klook’s socio-economic impact
This study highlights how Klook's innovative travel booking platform is contributing to the tourism economy in Asia Pacific.
Find Out More