The Economic Impact of SHEIN in the EU

In collaboration with SHEIN

With a presence in over 150 countries, and over 100 million active monthly users in the European Union (EU), SHEIN has grown to play a significant role in advancing the EU’s digital retail agenda. This new research by Oxford Economics, produced in collaboration with SHEIN, quantifies the total economic impact of SHEIN in three major European markets: France, Italy and Poland.

In 2023, SHEIN contributed €1.1 billion to the EU economy and supported 6,130 jobs across multiple sectors, including business services, transportation, and the wider wholesale and retail sectors. Nearly half of this economic impact was generated by SHEIN’s own retail and wholesale operations, while the rest can be attributed to the economic activity supported among its local service providers in the EU and the wage spending of those employed.

The study also highlights SHEIN’s role in supporting EU designers, artists, and entrepreneurs to grow in the online fashion and lifestyle retail sector. SHEIN fosters local talent through two initiatives in particular: SHEIN X and SHEIN Marketplace. A global survey of over 150 SHEIN X designers and artists shows that collaboration with SHEIN can lower market entry barriers and provide opportunities to leverage technology. In parallel, SHEIN Marketplace seeks to help small businesses in the EU establish a credible online presence, use digital tools to stay current with customer trends, and scale their operations effectively.

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The experts behind the research

Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were: