Achieving strategic success through technology spending insights
Empowering a global fintech leader to navigate and capitalise on technology investment trends
In a constantly evolving technological landscape, businesses face increasing difficulty in adapting and innovating to meet both current and future customer demands. Our client, a leading global provider of financial services technology solutions, offers a range of products and services to various sectors, including banking, payments, capital markets and insurance.
A clear understanding of how their clients invest in technology is crucial for making informed decisions, aligning operations and strategies with market trends and better serving both their clients’ needs and their own.
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Read MoreThe Challenge
Our client facilitates financial transactions for a diverse range of customers, including major banks, payment processors, investment firms and insurance companies. To effectively align their strategic planning and prioritise efforts, they are keenly interested in tracking both current and anticipated investments by their customers in the technology space.
As a leader in the financial technology (fintech) industry, our client aims to stay ahead by identifying which sectors will make significant investments in various technological products. With recent developments around artificial intelligence (AI), it is particularly crucial for our client to understand how firms are investing in AI-related projects as well as the infrastructure and equipment needed to support these technologies.
The Solution
Oxford Economics’ Tech Spend Forecasts provides the most reliable forecasts for enterprise IT spending across a range of sectors. Our service provides a comprehensive analysis of five key spending categories:
- Devices
- Enterprise software
- IT services
- Communication services
- Internet, cloud, and data processing services
Gaining insights into how various sectors are expected to invest in these categories is immensely valuable for our client. This detailed understanding enables them to leverage data for fine-tuning strategic planning and aligning their efforts with market trends. By identifying areas of anticipated growth, our client can tailor their product offerings to capitalise on emerging opportunities and remain well-prepared for shifts in technology investments across their diverse customer base. This proactive approach ensures they stay competitive and responsive to evolving industry demands.
The Result
Our client is significantly better informed and prepared for when their customers invest in different technology categories. They gain a clearer understanding of the anticipated demand for their products over the coming years, enabling them to allocate resources and direct efforts more effectively. The detailed granularity provided across different product categories has proven invaluable, allowing our client to identify emerging trends and adjust their strategic planning with precision.
Additionally, access to our Technology Spending Economists has been highly beneficial. They offer in-depth analysis and clarification of the factors influencing our forecasts. The expertise of our economists is crucial in identifying the growth drivers for various technological products and explaining the disparities among different product segments. This comprehensive support ensures that our client can make well-informed decisions based on a thorough understanding of market dynamics.
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