Global B2B outlook for 2025: capturing opportunities in a complex year

This webinar provides a global macro perspective B2B leaders can use to confidently inform their 2025 planning process. We offer insights on key drivers of B2B demand, outlooks for major markets, industry-level opportunities and risks, as well as insights to inform assumptions on inflation, input costs, and credit costs. We also provide an overview of scenarios and risks B2B companies should consider as they pressure-test their assumptions for the next year.

Alex Mackle

Corporate Advisory Engagement Lead

+1 (646) 291 2504

Alex Mackle

Corporate Advisory Engagement Lead

New York, United States

Alex Mackle is a Corporate Advisory Engagement Lead in the US Macro Consulting team based in New York. Alex focuses on scenarios and stress testing, as well as CECL/IFRS9 scenarios. He also frequently gives training sessions on the Global Economic Model, focusing on scenarios and stress testing capabilities.

Prior to joining the US Macro Consulting team in 2017, Alex worked in the Scenarios team in London, contributing to the Global Scenario Service and various stress testing exercises. He has also worked on several modelling projects, including a macro model for the Central Bank of Oman.

Martina Bozadzhieva

Director Macro & Investor Services

Martina Bozadzhieva

Director Macro & Investor Services

London

Martina is Director in our Macro and Investor Services team where she looks after OE’s Real Estate Economics Service and also heads up the Corporate Advisory team. The corporate advisory team supports executives at corporates in bringing the power of economics to their planning, investment, and monitoring work and bridges the gap between economic analysis and impactful business decisions. 

Previously, Martina was Chief Research Officer at FrontierView where she oversaw the company’s global research team and worked extensively to support VPs of region, CFOs, and strategy leaders at some of the world’s largest multinational companies. Her background combines economic and political training with extensive experience of applying these to the needs of global business leaders. Martina holds a BA in International Affairs from Georgetown University’s School of Foreign Service, and a MA in Eurasian, Russian, and East European studies from Georgetown. 

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