Research Briefing
31 Mar 2025
Global travel outlook remains strong despite headwinds
The latest global travel service highlights key trends and uncertainties.
Our Global Travel Service details travel and worldwide tourism market trends and forecasts for 185 countries.
Global international arrivals fully recovered in 2024, but ongoing economic and geopolitical risks—such as trade tensions, higher import costs, and regional conflicts—pose challenges to sustained growth. While Asia Pacific and Europe continue to see strong travel demand, uncertainty in US consumer spending, strained international relations, and instability in parts of the Middle East and Africa could temper momentum.
Download the key highlights to read more on:
- The latest Global Travel Service data which includes a marginal upgrade on our estimate last quarter
- The Americas, Mexico, Canada and the Caribbean risks to weakening US demand—plus, potential benefits from displaced travel activity from the US
- The slight downgrade to Asia Pacific recovery, but strong outlook supported by expanding regional airline capacity and more visa agreements
- Drivers behind thriving tourism in Europe and ongoing risks
- International arrivals to the Middle East and Africa
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