News | 26 Feb 2025
Oxford Economics Invests £2 Million in The Data City to Drive AI-Powered Business Intelligence
Oxford Economics is pleased to announce a £2 million investment in The Data City, a UK based cutting-edge real-time company classification platform.
Based on a post-money valuation of £19 million, the investment will accelerate The Data City’s international expansion, enhance its AI-powered technology, and support the development of new markets—particularly through its planned US joint venture with Oxford Economics.
The partnership underscores the growing demand for more dynamic and accurate business intelligence, said Adrian Cooper, CEO of Oxford Economics.
“Our clients need data that reflects the economy as it is today—not how it was classified in 2007,” Cooper said. “The Data City is transforming how businesses, investors, and policymakers understand industries. We’re excited to support their next phase of growth.”
By integrating The Data City’s AI-powered platform with Oxford Economics’ global economic forecasting expertise, the collaboration will drive innovation in sector analysis and investment decision-making, said Alex Craven, CEO of The Data City.
“This investment is a game-changer,” Craven added. “We’re redefining economic data by delivering real-time insights into what companies do—without relying on outdated SIC/NAIC codes. With Oxford Economics on board, we’re poised to expand our reach, particularly in North America, and solidify our position as the leading source for industry classification.”
About Oxford Economics
Oxford Economics is the world’s foremost independent economic advisory firm. Oxford Economics enables intelligent and responsible decision-making through the provision of timely, data-driven economic and business insights and solutions.
About The Data City
Leeds-based The Data City seeks to map the UK’s emerging economy, providing researchers, policy makers and investors with real time data on dynamic sectors and the companies within them.
Media enquires
Please contact our Associate PR Director, Julio Urdaneta, at jurdaneta@oxfordeconomics.com.
Tags:
More from Oxford Economics
Oxford Economics Expands Regional Presence with the Launch of Japanese Website
Oxford Economics, the world’s leading independent economic advisory firm, is excited to announce the launch of its new Japanese website. This important milestone reflects our ongoing commitment to broadening our presence in key regional markets and strengthening our ability to provide localised, high-quality economic insights to businesses and decision-makers in Japan.
Find Out More
Oxford Economics Launches Megatrends Scenarios Service
Oxford Economics releases its first Megatrends Scenarios service, providing critical insights into the future of the global economy.
Find Out More
Quantum Computing could boost UK productivity and GDP growth, but government support is crucial
New research from Oxford Economics, published today, predicts that quantum computing could give the UK an economy-wide productivity boost of up to 7% by 2045 – equivalent to every worker achieving an additional three weeks’ worth of productivity per year without working an extra hour.
Find Out More
Oxford Economics enhances its real estate solutions with the addition of MSCI data
Oxford Economics is delighted to announce a significant product enhancement to its Real Estate Economics Service and Global Economic Model, with the addition of MSCI historic real estate index data.
Find Out More