The Economic Impact of SHEIN in the United States

Founded over a decade ago, SHEIN serves customers in over 150 countries, and Shein.com was leading the fashion e-commerce store in the U.S. in 2024. The economic activity of SHEIN in the United States stimulates billions in GDP contribution and supports thousands of US jobs.

SHEIN commissioned Oxford Economics to analyze the company’s economic impact in the US. We found that in 2023, SHEIN’s economic activity stimulated a $1.6 billion total contribution to the US economy and supported approximately 10,900 jobs in the US. This total economic impact is attributed to SHEIN’s operations, and the economic activity that flows from it.

SHEIN employed more than 1,700 employees and directly contributed an estimated $570 million to the US economy in 2023. This suggests that for every $100 directly contributed by SHEIN’s own activity, it supported a further $180 along its supply chain and through the payment of wages. Similarly, for every 10 people employed directly by SHEIN, the company supported an additional 52 jobs in the US economy.

The study showcases SHEIN’s value in supporting designers, artists, and entrepreneurs to grow in the online fashion and lifestyle retail sector. SHEIN fosters local talent through two initiatives in particular: SHEIN X and SHEIN Marketplace. A global survey of over 150 SHEIN X designers and artists shows that collaboration with SHEIN can lower market entry barriers and provide opportunities to leverage technology.